Agrorobotica, E4-E, and Bluetentacles shine as winners of the “BeLeaf: Be The Future” Innovation Call. This milestone allows our company to extend its product excellence to new markets while learning, integrating, and exporting innovative digital farming methods.
“BeLeaf: Be The Future”: The Call for Innovation Promoted by Philip Morris
Philip Morris Italy, in partnership with Digital Magics, launched the Call for Innovation aimed at startups and SMEs introducing innovation in Agritech and the tobacco supply chain, helping farmers digitalize their production processes.
Italy’s top startup leaders aim to identify innovative projects and startups that can meet current innovation needs and gain opportunities for national and international collaboration with Philip Morris.
Key Focus Areas of the Call for Innovation
- Agricultural Digitalization – “Smart Tobacco Farming”: tools to support automated agronomy, develop predictive models, offer remote training, and control drones remotely.
- Traceability – “Footprint of Tobacco”: leveraging modern technologies to provide detailed insights into tobacco production processes and farmers’ agricultural practices.
- “The Tobacco Journey” – End-to-End Tobacco Leaf Vision: leveraging advanced technologies to gather real-time data, assess chemical composition, and evaluate seed and leaf quality, establishing standards for all tobacco producers.
- Supply Chain Technologies: developing innovative projects and products to modernize the production chain, leveraging AI, blockchain, automation, and sensor technologies to improve final product quality.
- “All-In-One Portal”: a unified platform that centralizes and shares all key information with stakeholders in a single, accessible location.
